Cherry Blossom
BRAND SYSTEM · 2025
Brand Identity · Food Packaging · Marketing
A branding and packaging project reimagining Cherry Blossom, a chocolate candy brand. It includes a new tagline, marketing strategy, and a comprehensive brand identity guide inspired by industry standards. The redesign features a modernized box designed to stand out on grocery store shelves, making the brand more appealing to a younger demographic
Process
01 — Collection
Gathering visual fragments that carry the softness, impermanence, and quiet focus of the archive.
An archive that values pause, grain, and tactile memory.
02 — Editorial Pace
Creating a reading rhythm that lets images, captions, and empty space work together.
Page fragments balance structure with the unexpected.
03 — Visual Index
Designing a navigational system that makes a large archive feel open rather than overwhelming.
Editorial marks become navigational anchors.
04 — Interface Studies
Prototyping the digital experience across intimate views, browsing paths, and moments of pause.
Early references locate the project’s point of view.
05 — Gentle Refinement
Tuning transitions, scale, and contrast for a reading experience that remains calm and generous.
Prototype studies test pace, scale, and material presence.
06 — Open Archive
Launching an editorial archive built for revisiting, reflecting, and discovering new connections.
Final applications bring the work into public view.