Piña Palmera
BRAND SYSTEM · 2026
NGO · Marketing · Packaging
A rebranding and social media strategy project for the Mexican NGO, Piña Palmera. It includes a new logo, brand guidelines, packaging for an organic cosmetic line, and a set of website wireframes and social media posts.
Process
01 — Place Reading
Observing the site’s rhythms, gathering spaces, and environmental signals before shaping a visual response.
Data becomes a set of human-readable signals.
02 — Living Palette
Translating light, vegetation, and seasonal change into an adaptable colour and motion system.
Environmental textures direct the material palette.
03 — Public Signals
Designing markers that make the project legible and inviting from a distance and up close.
A modular system adapts across site, print, and place.
04 — Spatial Prototypes
Testing the identity at human scale through signage, temporary installations, and wayfinding.
Early references locate the project’s point of view.
05 — Community Input
Refining the system with local voices so the work feels rooted in the people who will use it.
Prototype studies test pace, scale, and material presence.
06 — Shared Ground
Launching a public language that continues to change with the space, the weather, and its community.
Final applications bring the work into public view.