BRAND SYSTEM · 2026
NGO · Marketing · Packaging
A rebranding and social media strategy project for the Mexican NGO, Piña Palmera. It includes a new logo, brand guidelines, packaging for an organic cosmetic line, and a set of website wireframes and social media posts.
Process
01 — Research
The first step in this project was to know what the organization did, their current assets, vision and potential communication channels
Data becomes a set of human-readable signals.
02 — Brand Guidelines
Taking into consideration their values and mission, I redesigned the logo to achieve a meaningful wordmark with brand appeal, created a set of guidelines to follow the design style, and an asset creation guide to publish social media posts.
Environmental textures direct the material palette.
03 — Packaging
Most of Piña Palmera's profit comes from selling organic cosmetics, so I created a retail side of the brand that could become competitive and recognized as a separate asset
A modular system adapts across site, print, and place.
04 — Animation
Because a lot of the content in the social media expansion strategy would be in video format, I created a signature animation to appear at the end of all of their content
Early references locate the project’s point of view.
05 — Website Wireframes
As a NGO, Piña Palmera needed a strong and informative website page where both sponsors and volunteers could reach the team to become part of the cause. Created the entire design of the website with the content in each page.
Prototype studies test pace, scale, and material presence.
06 — Social Media Content
Part of this project was to do a market research to pair social media platforms with the needs of the organization, therefore I prepared a set of posts and email newsletters to be shared in accordance to their audience and further reach.
Final applications bring the work into public view.